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Aim |
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behaviour that affect marketing decisions. Combining theory with practical perspectives, the program provides the students with a global marketing knowledge and understanding in international settings. |
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Career opportunities |
Marketing manager, brand manager, consultant… |
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Core modules |
- World Economy
- Business Intelligence
- Accounting and Finance
- Principles of Marketing
- Consumer Marketing Policy
- Segments and Typology
- Market Research
- Consumer Behaviour
- Marketing Statistics
- Communication and Marketing
- Customer Relationship Management (CRM)
- International Advertising
- Price and Cost
- Sales and Promotion
- Distribution and Retail Strategy
- Brands Sponsoring and Partnership
- Product Marketing
- B to B Marketing
- B to C Marketing
- Industrial Marketing
- e-Marketing
- International Marketing Strategy
- Business Law and Marketing
- Strategic Leadership and Management
- Cross Cultural Management
- Developing Communication Skills
- Team Management
- Intensive English
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